In the latter half of the 2000’s several social networking
websites came and went away, people just don’t use it. But, in the passage of
time Facebook continued to be used and the main reason for it was the
continuous updates. People from almost all fields and age group use it. But,
the question is who and technically why people use Facebook. So, today we will
check out, the group of people using Facebook.
- · Who want to be connected with their friends
Today, Facebook has the largest number of
users as far as social networks are concerned and even small town or village
guys are having their profile on Facebook. So, if you want to be connected with
your friends from anywhere, it is the best place to be connected. Even if you
want to make new friends, it is the best to do so. It is because the number of
users here ensures enough number of people from your region and hence it
becomes easier and almost 100% sure that you will get friends here.
- · People who want to spread something specially some message
The world have already seen the effect of
social media specially Facebook in case of
revolutions and protests. An example can be the picture of small Turkish boy,
Alan Kurdi, whose family was trying to cross the sea to reach Europe but the
boy was washed to the shores. It just made the whole world cry. Moreover, in
Anna Hazare’s protest in India in which the messages were spread to millions of
people in just seconds. This group of people also use it because the number of
users are quite larger than any other social networking website.
- · Politicians for election campaigns
In politics reaching a whole of crowd is
important so that the views and policies could be spread making it easier for
politicians to gain votes. In the past elections America saw the power of
social media in politics when Barack Obama used it on large scale to attract
voters on his side. In India Narendra Modi, just rocked his opponents in just 1
year of promotion of his party and himself on the social media which includes
Twitter and others also, but since the number and category of voters are varied
and large on Facebook, it was more important. The whole of Facebook was
converted to his side and thus making it a wonderful victory.
- · Government to connect its people
Every government, its official and other
departments need to connect to its people. Mainly for feedback of its policies
and for spreading the news of new policies and its rules along with
implementation strategies. Again the number of users on Facebook makes it the
best tool to serve the purpose of the Governments. Several governments have
done it in the past while many are getting on Facebook.
- · Businessmen to advertise new products or services
The website has large number of people and
thus have every category of them. The businessmen can easily recognize the
perfect people for its marketing strategies and target them on Facebook by
advertisements. It has been made easier by the Facebook authorities, by
filtering the advertisements which are shown to you on the basis if the kind of
pages you like and the kind of group to which you are member of.
- · Website owners who want to promote themselves
Today, Google’s search engine algorithm is
designed in such a way that the websites with higher number of visits and shares
would be shown higher on the search engine. Thus, blog owners and other website
owners find the groups and create pages of their website to promote themselves.
They just share the links of their new blog posts or new websites they have
launched. The people here visit the links and share them so that others could
see it. Thus, the websites are shared automatically.
- · Job seekers
Today, in the world of high
competition it has become very tough to get a job. And what happens when there
is a vacancy and you miss it. The reason being that you may not know about it.
Thus, job seekers have made several groups and pages so that the information
are spread to all the similar kind of people.
- · People who are away from their loved ones(for video calling)
Most of the youngsters are working and
studying away from home and their beloved ones. Video calling is one of the
best ways to connect with them. Facebook allow its users to have one of the
decent quality of video calling and that too for free. This is not provided by
any other social network, which has, made Facebook stand way ahead of others.
These were the kind of people using
Facebook or more of the reasons why people use Facebook. If you like the
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